Daily Blast Live is a national daytime news & entertainment show that reflects what’s happening in the world around us live & in real time through social crowdsourcing. I was part of a small team to help design & animate the visual identity of the new show; the package includes a show logo, open, segment stingers, bumps, transitions, set monitors & social templates.

The use of bright gradients, playful typography and patterns engage the audience to showcase the content in a fun and entertaining way. Because of the wide range of topics covered in the show, we developed a toolkit of colors, typographic & motion systems that the talented in-house folks can use to produce segments daily while keeping branding consistent.