11Alive Investigators is a television show produced out of Atlanta delivering hard hitting, non-consumer, investigative material that enacts change. This redesign required a new unique graphics package to replace the outdated package they’d been running for the last decade.
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The goal was to create something special, and to trigger a ‘Pavlovian’ response in the viewer letting them know they’re about to see something different from other investigative sources. The look needed to be clean, light & modern. My role included art direction, design & animation; production time was 1 week.