The fact-checking initiative, called Verify, is a response to factors eroding public trust in the media such as the “fake news” phenomenon. Verify provides consumers with answers to questions they have about news stories. My role included art direction, design & animation.
This package was designed as a method to generate infinite image layouts while maintaining the identity of the brand. By combining multiple images into a fractured grid we’re able to tell a story in a single visually appealing image. The concept was conceived for Verify as a metaphor of collecting many pieces from different sources to make a complete picture.
Open
Segment Stinger
A month after its launch, Verify platforms had drawn 4.4 million visitors and 5.8 million page views across the group. Videos were played 665,000 times.